Company

Senture GmbH is a German technology company and European leader in aircraft detection lighting systems (ADLS) for wind turbines.

​

Approach

I run every project through the same four-stage process: brief, research, visual concept, delivery. For Senture, this meant an in-depth interview to understand the technical audience and communication goals, along with research into B2B materials in the energy and detection technology niches.

​

The previous brochure had been put together by non-designers: images placed arbitrarily, inconsistent quality, and no visual hierarchy or structural logic. The redesign was built on a three-column grid that brought order to both text and visuals. All illustrations and icons were created specifically for this brochure.

​

Result

A 12-page brochure in two language versions — English and Norwegian — each fully adapted for its audience. The client rated the collaboration 5.0: they described working with me as excellent, noting that everything was handled quickly and competently, and that my help was extremely valuable.