Company

ZenSpace is a B2B technology company producing soundproof SmartPods — bookable private spaces for conference centers and public venues.

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Approach

This project went far beyond layout work. Starting with only a brand guide and a concept, I developed the full content structure, wrote all the copy, designed every page from scratch, and created AI-generated visuals wherever product photography wasn't available.

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The 24-page catalog needed to speak the language of event organizers — a commercial audience evaluating both user experience and monetization potential. This shaped the information hierarchy: technical specifications, revenue models, and an ecosystem overview all required custom tables, diagrams, and comparison layouts within the existing brand system.

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Following my four-stage process — brief, research, visual concept, print preparation — I turned a complex, multi-product offering into a cohesive sales document that works as a standalone leave-behind at events.

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Result

The print-ready catalog is used as sales material at events. We've been working with the company for over a year now, completing around 30 projects together.