Company

Locus Therapy is the personal brand of a certified medical fitness trainer and physiotherapy master's graduate specializing in safe, evidence-based training for people with back and joint pain.

​

Approach

The first guide in the series — on running technique — was a fully custom project built from scratch: color palette, typography, layout system, and all visual elements were designed specifically for it. The challenge was making dense educational content accessible to a non-expert audience: information-heavy pages were broken into digestible sections, data was turned into diagrams and checklists, and biomechanics were explained through illustration.

​

The character accompanying the guide — a stylized portrait of the trainer himself — was developed from his branded stickers using AI and refined by hand for visual consistency across all 21 pages.

​

The second guide in the series covers nutrition fundamentals and is built on the same design system. Macronutrients, caloric intake, protein requirements, and food classification called for a greater density of diagrams and comparison tables, so that complex biological information would be clear to a broad audience.

​

Result

The two educational guides — 21 and 22 pages respectively — became part of a series of branded materials the trainer provides to clients as a core resource alongside training programs. The trainer described the collaboration as working with a "very talented" professional and expressed full satisfaction with the result.